The electronic direct marketing is not effective for all industries and product / service. However, there may be a lead generation tool very effective if applied correctly. The general consensus is that highly targeted direct mail used in conjunction with a lifetime of great value for customer acquisition is the best basis for a direct marketing campaign.
Start with a clear objective
As with all marketing efforts will have to coordinate the desired result with the provision of an offer that is useful to your audience. Do your research and with every step the question "I'm filling a need?" It is also best to try to fill one (or maximum three) for each mail item needs. A clear offer is the key to the retention of memory as the look of your mailer.
The electronic direct marketing is not effective for all industries and product / service. However, there may be a lead generation tool very effective if applied correctly. The general consensus is that highly targeted direct mail used in conjunction with a lifetime of great value for customer acquisition is the best basis for a direct marketing campaign.
Start with a clear objective
As with all marketing efforts will have to coordinate the desired result with the provision of an offer that is useful to your audience. Do your research and with every step the question "I'm filling a need?" It is also best to try to fill one (or maximum three) for each mail item needs. A clear offer is the key to the retention of memory as the look of your mailer.
